In times like these, many business owners have major worries and spending money on marketing their products and/or services is put on hold, as it doesn’t feel right. Although none of us know what the future holds, you know that with the help of social media you can continue to engage with your potential […]
Although bringing my own bags when shopping was something I already did, and using our own water bottles and coffee cups when out and about was also already second nature, I wanted to embrace Plastic Free July and see what more I could do to save the planet for our kids and theirs. (… and […]
When a business invests in Marketing Services, they would like to see evidence of the activities undertaken and the results of the effort (and their investment) over time. One way I ensure that my clients are kept informed, is by providing them with regular updates. We have scheduled progress chats and if required I produce […]
As a marketeer, I have seen many times the power and benefits of having a professional business photography portfolio.
Although, Nike’s famous slogan “Just Do It” is a great line, it is however really bad advice when it comes to putting a marketing campaign in place. But unfortunately this is what a lot of businesses do. They place an advert here and there, create a website or a Facebook page, and call it done. Unfortunately, this […]
If you are running a business, you are always looking for ways to grow your pipeline and get customers through your door. You could promote quality. You could promote price. But these are words customers hear all the time. But did you know that customer testimonials can make your business stand out from the crowd? […]
Look at Marketing as the heart of your business. For your business to survive, it needs marketing, and the stronger the heart, the healthier your business. Your business could have innovative, disruptive products (or services) that satisfy your customers’ needs, but without marketing it never has the chance to reach your target audience. Therefore, your […]
When you start a new business, people will always ask for your credentials. That’s why when I set-up Dutchfox, I created a brief overview of my experience. Just having a strong, up to date, LinkedIn profile is not really enough. Using Adobe Spark, I created a portfolio including some examples of previous work and a […]