Avon and Wiltshire Mental Health Partnership NHS Trust (AWP) is a significant provider of high quality mental health services across a core catchment area covering Bath and North East Somerset (B&NES), Bristol, North Somerset, South Gloucestershire, Swindon and Wiltshire. The Trust also provides specialist services for a wider catchment extending throughout the south west.

Within the Foundation Trust Membership project, I was responsible for the recruitment, involvement and development programme of an active and effective public and staff membership, in accordance with the membership strategy and constitution of the Trust. I Successfully built a membership of 16000 members through big regional marketing campaigns. At times, managing a recruitment team who represented the trust at local events such as music festivals, flying weekends, health seminars and Service Users’ group meetings.


  • Recruited 16000 members to the Foundation Trust membership. (Reached target two months early.)
  • Designed the Trust’s don’t ignore your mental health marketing campaign, sale of the promo-items raised £2000 for the volunteer fund
  • Designed, created and implemented a new information website for raising awareness of mental health
  • Implemented and created case studies about the activities successfully undertaken with the hard to reach communities.