in December 2018, Lesley was considering a different approach to her business and had decided to trial a number of workshops, instead of the normal 1-2-1 sessions with clients. Lesley’s service is very niche and it was a challenge I was keen to take on! So, with that in mind, we agreed on an advertising campaign using social media and traditional advertising .
I used Facebook for Reach, Audience growth, Event management & Advertising, and eventbrite for online ticket sales. I also amended the existing website to include the new workshop approach using WordPress.
Alongside I created new flyers for distribution and a range of local print advertising for “Life in…” Magazine.
The campaigns resulted in a steady engagement stream, from interests to “more information requests” via messenger. Lesley hosted 3 successful workshops and has continued to work with a number of the attendees on a 1-2-1 basis following the initial workshops/taster sessions.
For the foreseeable future Lesley has decided to integrate the Mindful Slimmers business into her “Transitions Hypnotherapy” business, which encompasses a larger remit of issues she can help with, rather than just weight loss.
A new logo and a new leaflet have been designed and created for Transitions Hypnotherapy so that Lesley can hit the ground running!